Allandale is one of Central Austin’s most desirable and thoughtfully preserved neighborhoods — the walkable grid between Burnet Road and Shoal Creek just north of 45th, where renovated mid-century homes and post-war bungalows sit alongside newer builds and generations of Central Austin professionals have built one of the most stable and design-conscious communities in the city. The living rooms here are intentional, and the buyer who invests in a 75″ Samsung Frame with a matching Sonos Arc Ultra is making a matched-quality decision — picking Samsung’s flagship art-display TV precisely because they don’t want a black rectangle dominating the room, and pairing it with Sonos’s newest flagship soundbar because they want audio that matches the picture without compromising the aesthetic. So when an Allandale homeowner reached out about installing exactly this combination — 75″ Frame plus Arc Ultra mounted underneath — we knew this was a customer who had done real research and expected the install to match the care they’d put into equipment selection.

The setup was a 75″ Samsung Frame TV mounted on its included Slim Fit Wall Mount with a Sonos Arc Ultra soundbar wall-mounted directly below on a slim bracket at ear level from the couch. We anchored the Slim Fit into multiple studs (a 75″ Frame weighs around 60 pounds and needs proper multi-stud anchoring), set the mount level and centered on the wall, and hung the Frame with the tight flush profile the Slim Fit is engineered to deliver. The Arc Ultra mounted underneath on a compatible slim wall-mount bracket that keeps the soundbar close to the wall — preserving the flush profile of the entire configuration rather than jutting out from the wall. HDMI eARC routed from the TV to the soundbar through the wall via low-voltage pass-through plates behind both devices for lossless Dolby Atmos audio pass-through, power routed to code-compliant outlets behind both units, and the Arc Ultra integrated into the customer’s existing whole-home Sonos ecosystem via the Sonos app. Art Mode configured on the Frame with the customer’s chosen art rotation, and picture calibrated from the actual viewing position. Finished install: 75″ Frame reading as framed art on the wall with Arc Ultra as a clean linear audio anchor directly below, both mounted flush against the wall, zero visible cabling anywhere.

Frame TV plus Sonos Arc Ultra is arguably one of the smartest matched-quality decisions on the current market, and it’s worth explaining why the pairing works so well. Frame TV’s core value prop is that the TV reads as framed art on the wall rather than as a TV — matte anti-glare display, customizable art frame bezel, Art Mode with 2,000+ pieces from museums and galleries plus custom upload capability. The design premise depends on the TV being visually quiet when it’s not actively being watched. A soundbar that visually competes with the Frame breaks this premise — either by protruding from the wall in a bulky bracket, or by adding visual weight below that dominates the “art” above. Sonos Arc Ultra is the correct pairing precisely because of how it mounts and how it looks. Slim wall-mount bracket keeps the Arc Ultra tight against the wall to preserve the flush profile Frame is engineered for. Linear form factor reads as an intentional architectural element below the artwork rather than as a piece of audio equipment stuck under the TV. Audio quality that actually justifies pairing with a $2,500 flagship art-display TV — the Arc Ultra delivers best-in-class Dolby Atmos performance and integrates directly with any existing Sonos ecosystem in the customer’s home. The HDMI eARC routing between them goes inside the wall via low-voltage pass-through plates because a visible cable between TV and soundbar defeats the entire Frame aesthetic completely. Done right, the whole configuration reads as one intentional focal point: art on the wall, audio quality that matches, no visible tech anywhere.

Bat City TV is an authorized dealer for Samsung, LG, Sony, and Sonos — which means we sell, source, and install the complete Samsung Frame TV and Frame Pro lineup along with the full Sonos audio lineup at competitive dealer pricing, including the flagship Arc Ultra. Buy the Frame and the Sonos through us and installation is included with the purchase — one company, one appointment, one team responsible for the entire matched configuration. Our services across Allandale and Central Austin include Frame TV installations, Sonos Arc Ultra and whole-home audio ecosystem integration, in-wall HDMI eARC routing, Art Mode setup with custom art curation, and complete cable concealment. Our Allandale service area covers Crestview, Brentwood, Rosedale, Hyde Park, North Loop, Mueller, and all of Central Austin.

13 years in Austin. 390 five-star Google reviews. Authorized dealer for Samsung, LG, Sony, and Sonos. Whether you want a Samsung Frame TV with Sonos Arc Ultra as a matched premium set or a complete custom home theater system with whole-home audio integration, we deliver the same care on every job. Call 512-865-6185 or visit batcitytv.com for a free estimate on Samsung Frame TV installation, Sonos Arc Ultra installation, matched-brand configuration, or any AV project in Allandale or anywhere across Austin.