Clarksville is one of Central Austin’s most historically significant neighborhoods — the small walkable enclave just west of Downtown between MoPac and West Lynn where original 1870s architecture has been preserved and thoughtfully renovated by generations of Austin residents. The homes here vary meaningfully in what owners have done with them: some have been preserved with original plaster walls and architectural details that owners specifically don’t want to modify (which is why we covered our recent 75″ Sony Bravia 9 professional console setup as the right approach for those homes), and others have been fully renovated with modern construction throughout, which opens up install possibilities the preserved homes don’t. Fireplaces specifically are often the one architectural element where owners are willing to make focal-point changes even in more historic-adjacent Clarksville homes. So when a Clarksville homeowner reached out about buying a 75″ Samsung Frame Pro through us and installing it over their fireplace, we knew this was exactly the right buyer for Samsung’s flagship art-display TV — someone who wanted premium picture quality AND the art-display aesthetic that keeps the TV visually quiet when it’s not actively being watched.

The customer bought the 75″ Samsung Frame Pro through Bat City TV at authorized dealer pricing — sold, delivered, and installed in one appointment with the installation included as part of the dealer purchase. Frame Pro is Samsung’s flagship art-display OLED — matte anti-glare display designed to read as framed art rather than as a TV, customizable art frame bezel that visually completes the framed appearance, Art Mode with 2,000+ pieces from museums and galleries plus custom upload capability, and Samsung’s premium picture processing for TV mode when the customer wants full display performance. We mounted the Frame Pro on the customer’s fireplace with the included Slim Fit Wall Mount for the near-flush profile Frame Pro is engineered to deliver, anchored properly for both static load and the near-flush requirement, cabling routed as invisibly as the surface allowed, and Art Mode configured with the customer’s art rotation. Finished install: 75″ Frame Pro reading as framed art on the fireplace with the customer’s chosen artwork displayed in Art Mode when the TV isn’t being watched, ready to transition seamlessly to flagship display performance when they want to actually watch content.

Frame Pro versus standard Frame is a distinction worth understanding for buyers researching the art-display TV category, because the two products serve different buyer priorities and cost meaningfully different amounts. Standard Frame TV is Samsung’s original art-display product line — matte anti-glare LCD/QLED display, Art Mode, customizable bezel, at price points that range from ~$1,000 at 43″ to ~$3,000 at 85″. Standard Frame delivers the art-display aesthetic at accessible pricing for buyers who prioritize the design intent over absolute peak picture quality. Frame Pro is the more recent flagship addition to the Frame line — OLED display technology (not LCD), delivering the perfect blacks, pixel-level contrast, and reference-quality picture that OLED is built on, while preserving the same matte anti-glare treatment, Art Mode functionality, and customizable frame bezel that defines the Frame category. Frame Pro at 75″ is roughly $3,500-4,500 versus standard Frame 75″ at ~$2,500. That premium buys OLED picture quality specifically — for buyers who care about picture performance as much as they care about the art-display aesthetic. It’s the correct pick for someone who wants the Frame design intent AND doesn’t want to compromise picture quality relative to a dedicated flagship OLED. For buyers who prioritize the design intent and care less about incremental picture quality gains, standard Frame is legitimately the right value.

Bat City TV handles TV installations across Clarksville and all of Central Austin at every equipment tier and install profile — from professional console setups in historic-adjacent homes with original architectural details, through drywall wall mounts, in-wall wire concealment, fireplace installations on drywall/stone/tile/brick, and complete home theater integration with matched audio systems. We’re authorized dealers for Samsung (including the full Frame TV and Frame Pro lineup), LG, Sony, and Sonos which means any premium TV can be sold and installed through one company at competitive dealer pricing with installation included as part of the purchase. Our Clarksville service area covers Old West Austin, Bryker Woods, Enfield, Tarrytown, Downtown Austin, Rainey Street, and all of Central Austin.

13 years in Austin. 434 five-star Google reviews. Authorized dealer for Samsung, LG, Sony, and Sonos. Whether you want a Samsung Frame Pro sold and installed on your fireplace or a professional console setup for a historic-preservation home, or anything in between, we deliver the same care on every job. Call 512-865-6185, visit batcitytv.com, or request a free quote online for Frame Pro installation, fireplace TV mounting, Clarksville TV installation, or any AV project across Central Austin.